freelance copywriter for SMEs, start-ups and marketing agencies
Hello! I'm Mathias.
I create web content to help you attract more clients :
- blog posts,
- the "about" pages,
- the landing pages,
- white papers,
- video scripts
- and email sequences.
Here are some of the results I have obtained for my clients:
- 371 articles on the first page of Google (including 78 in the top 3)
- 24,640 views for an article published on Maddyness, 25,280 views with another on economiematin.fr and 2500 shares with another article published on Frenchweb
- double the monthly traffic of a BtoB blog (from 5,000 to 13,000 visitors)
The price displayed on my profile is negotiable.
How I work:
1/ In the beginning was... the persona (or client avatar)! Mass marketing is dead, long live personalization! It all starts with finding out who your target audience is and everything you know about them. It's the alpha and the omega. When a writer writes, his ideal reader is in the room with him. Similarly, when I write a text, the persona is with me in the room.
2/ We then move on to the exploration phase. I immerse myself in the discovery of the ecosystem of a theme. There are a lot of measurement tools (SEMrush, Similar web, Majestic SEO, Buzzsumo...) to find out what really works. Exit the crystal ball... or the artistic director's intuition and make way for science. It's called search listening!
3/ It's time for the creation and application of writing techniques for the web. For this, I draw as much from Seth Godin as from the popes of screenwriting: John Truby, Robert McKee and Stephen King.