Fascinated by the Startup spirit, I had the opportunity through my experiences to rise quickly in competence on many trades (Marketing, Sales, Data, Growth acquisition, Supply).

Since February 2020, I have specialized in the Growth Marketing part where I deal with different subjects

- Implementation and optimization of the acquisition strategy on and offline: definition of acquisition levers, budgets, testing strategy, performance monitoring through specific KPIs.

- Testing and implementation of new acquisition levers and growth hacking techniques to improve conversion

- Development of post lead-gen strategies: lead scoring, grading, nurturing, anti-churn and upsell

- Website optimization (conversion rate optimization, implementation of tools to help acquisition, automation...)

- Management and optimization of paid acquisition campaigns (Facebook, Instagram, Twitter, Google, etc.).

- Monitoring of KPIs and measurement of the ROI of actions taken

- Elaboration of commercial campaigns and conversion tracking.